Choosing the right CRM (Customer Relationship Management) software in 2025 involves not just evaluating features—pricing per user is a major factor for budgeting and scalability. CRM vendors typically charge on a per user, per month basis, with prices varying widely depending on features, automation, and target business size. Below is an up‑to‑date overview of CRM pricing in the USA for 2025.
📊 CRM Pricing Overview (Per User / Per Month)
| CRM Platform | Entry‑Level Plan | Mid‑Tier Plan | Enterprise Plan | Free Plan |
|---|---|---|---|---|
| HubSpot CRM | ~$15/user/mo | ~$90/user/mo | ~$1,200+/mo (bundle) | ✅ Yes (free forever) Forbes+1 |
| Salesforce Sales Cloud | ~$25/user/mo | ~$80–$100/user/mo | ~$165–$330/user/mo | ❌ No Forbes+1 |
| Zoho CRM | ~$14/user/mo | ~$23–$40/user/mo | ~$52/user/mo | ✅ Yes EngageBay+1 |
| Pipedrive | ~$15/user/mo | ~$34–$49/user/mo | ~$79–$99/user/mo | ❌ No EngageBay+1 |
| Microsoft Dynamics 365 | ~$65/user/mo | ~$95/user/mo | ~$150–$210/user/mo | ❌ No TechRadar+1 |
| Freshsales (Freshworks CRM) | ~$9/user/mo | ~$39/user/mo | ~$69/user/mo | ✅ Yes CRM Software Edge |
| Insightly | ~$29/user/mo | ~$49/user/mo | ~$99/user/mo | ❌ No Forbes |
| Zendesk Sell | ~$19/user/mo | ~$55/user/mo | ~$169/user/mo | ❌ No TechRadar |
| Salesmate | ~$23/user/mo | ~$63/user/mo (higher tiers) | — | ❌ No TechRadar |
| Agile CRM | ~$8.99 – $47.99/user/mo | Tiered pricing | — | ✅ Yes TechRadar |
| Nimble CRM | ~$24.90/user/mo | — | — | ❌ No TechRadar |
💡 What Influences CRM Pricing?
CRM software pricing varies based on several factors:
📌 1. Feature Set
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Basic plans include contact management and simple pipelines.
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Mid‑tier plans add automation, reporting, and integrations.
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Enterprise plans include AI, advanced analytics, and customizable workflows. Forbes
📌 2. Automation & AI
CRMs with workflow automation, lead scoring, and AI features cost more. For example, Salesforce and HubSpot’s higher tiers can reach hundreds to thousands per month for team bundles. EngageBay
📌 3. Billing Options
Annual billing usually offers significant discounts compared to month‑to‑month pricing. Forbes
📌 4. Add‑Ons & Integrations
Marketing hubs, additional storage, customer support add‑ons, and advanced API access can increase overall costs. SAAS Tool Compare
📈 Typical Pricing Tiers Explained
✅ Entry‑Level (Small Businesses, $9–$25/user/mo)
Best for startups or small teams needing basic CRM features:
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Freshsales Growth: ~$9/user/mo CRM Software Edge
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Zoho CRM Standard: ~$14/user/mo EngageBay
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Pipedrive Essential: ~$15/user/mo EngageBay
⚙️ Mid‑Tier (Growing Teams, $30–$99/user/mo)
Includes automation, reporting, and more integrations:
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Zoho Professional/Enterprise: ~$23–$52/user/mo Upskillist
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Pipedrive Advanced/Professional: ~$34–$49/user/mo EngageBay
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Salesmate mid‑tier: ~$23–$63/user/mo TechRadar
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Zendesk Sell standard plans: ~$19–$55/user/mo TechRadar
🚀 Enterprise (Large Organizations, $100–$330+/user/mo)
Ideal for large teams requiring custom processes, automation, and AI:
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Salesforce Enterprise & Unlimited: ~$165–$330/user/mo CRM Software Edge
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Microsoft Dynamics 365 Sales Enterprise: ~$95/user/mo and up TechRadar
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HubSpot Professional/Enterprise bundle pricing can reach high totals per month for multiple users and contacts. EngageBay
📌 Free & Low‑Cost Options
For businesses watching their budget:
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HubSpot CRM: Free plan with core features for small teams. Forbes
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Zoho CRM: Free tier available. EngageBay
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Agile CRM: Free tier + affordable starter. TechRadar
📊 Hidden Costs to Consider
When comparing CRM pricing, remember:
✔ Implementation and data migration
✔ Onboarding, user training
✔ Premium support packages
✔ API/Integration limits and add‑ons
These areas can add to your total cost of ownership beyond the base per‑user price. SAAS Tool Compare
📌 Summary: Average CRM Pricing (2025)
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Small to SMB plans: ~$9 – $50 per user/month
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Mid‑market plans: ~$40 – $100 per user/month
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Enterprise plans: ~$100 – $330+ per user/month
These ranges reflect the wide variety of CRM needs—from basic contact management to full sales/marketing automation and AI‑powered insights. Forbes